Americans will spend about 21.8 Billion dollars buying Valentine's stuff this year.
That's nearly $4 billion more than it was last time I looked up that number, about 4 years ago.
When I think about what we could do, collectively, with nearly $22 billion, it boggles the mind. No, scratch that-- it literally breaks my heart.
For one thing, it would cover our National Parks budget for about 8 years. Or fund the National Endowment for the Arts for a few decades. How many hungry children could be fed? Student loans forgiven? Refugees resettled?
We could make a longer list, but you get my point- we have the resources in this country to do so much collective good; to meet so many needs; to solve so many complex problems. But when you come right down to it-- our hearts are just in all the wrong places.
Valentine's Day itself is not the problem. A holiday designated for love? Sure. Fantastic. But... when did “love” get saddled with all this stuff? Billions and billions of dollars worth of stuff?
I’d venture that most of the billions are spent on flowers, jewelry, stuffed animals, and any other number of things that come in the shape of a heart. Which, by Monday, will be marked down 80% at Walgreen’s and Target and every other store in America. Not long after that, much of it will be in a landfill.
This holiday is just one of many that draws attention to our consumer sickness. That sickness is big, and multi-layered, and it’s not Saint Valentine’s fault. It’s also not the fault of Baby Jesus or the Easter Bunny; or Saint Patrick, the Great Pumpkin or Uncle Sam. On every one of these days, we wade through the sea of sugar and cheap plastic crap that will ultimately flood the landfills we use to hide our addiction. The dam will only hold for so long.
So there’s an environmental concern, and a sweatshop concern. But more than anything, there's a heart concern, underlying all the paper and diamond ones. The real emptiness that might make us feel like we *have* to buy this stuff, or else we have somehow failed at the whole love thing.
More to the point, this is an illumination of the scarcity mentality… The one that tells us we cannot possibly afford to insure all of our children–or educate them, or provide them with clean water and air, or protect the resources for their retirement someday–when clearly, we have all the money in the world to spend on… What, exactly? Another engraved picture frame? Another charm for that bracelet? Another bear holding a heart? (What can I say, SNL gets it).
Can we fix all of these complex problems by abstaining from flowers and stuffed animals today? Maybe not. But practicing a bit of mindfulness about our own spending and gifting can go a long way to change our thinking about what is needed, what is important, and what is worthwhile. And that shift might, in turn, change our thinking about what we can, and cannot afford… As a family, as a country, and as people who have to inhabit this earth together long after the landfills overflow and the rivers run dry.
Here are a few ideas for how to celebrate this day of love without breaking the bank–or contributing to our collective national junk pile.
This is modified for COVID times from a post that originally appeared on Patheos.